Diamond Foam Business: Marketing Strategies Analysis

Diamond Foam Business: Marketing Strategies Analysis Executive Summary This study falls into three parts. The first part gives operations/transformation process in Diamond Foam and Pak Electron LTD.In this part the different strategies like marketine,competitive priorities and corporate strategies has been discussed for each organization.In second part the different concepts or frameworks like inventory management, performance measurement, total quality management, capacity planning and supply chain design has been taken. I have taken different case studies to explain the different methodologies. In the third part the impact of the different concepts and frameworks has been shown on each of the organization. a) Marketing Strategies of Diamond Foam Positioning Strategy Customer perceives Diamond Foam is high quality foam. Foam is high involvement product and people see price and quality before purchase it. Target Market Diamond Foam has broad target market in Pakistan because any product requires foam is their target market and person used that foam is their target customer. Customers in south region are furniture showrooms and in north region are dealers and they not sell their products to end-users. Diamond Foam used product development strategy with different product in current market. Marketing Mix Strategy Product Products that are sold by Diamond Foam are Spring mattress Bed sheets/comforter Foam mattress Foam products Quality Quality aspects of Diamond Foams products are given below. Complete peace of mind for their customers Diamond Foam never foregoes their responsibility in complete quality control. A good mattress isnt just dependent on its high quality standard but also the quality of after-sale service that gives you lasting comfort and security. Diamond Foam has a quality control department who manufactured products and processes according to SOPs (Standard Operating Procedures) for efficient and hazard-free operations. Diamond Foam offer high quality sleep products that are outstanding values with all the healthful benefits of a good night. Features Features of products that are manufactured by Diamond Foams are given below. Offer high quality sleep products that are outstanding values with all the healthful benefits of a good night. Medically it is proven that not everybody is comfortable sleeping on a plain surface, and Diamond Foam brand, Dolce Vita Adjustable bed, gives you that option to raise your head or feet to a position where you are most comfortable. Brand Name Foam mattress Europedic Memory Foam Spring mattress Dolce Vita Pocket Spring Mattresses Dolce Vita Bonnell Spring Mattress Diamond Jumbolon Jumbolon Board Jumbolon Spray Jumbolon Rolls Life style products Dolce Vita Recliner Dolce Vita Adjustable bed Packaging Diamond Foam provides good cover and polythene bag for their products. Returns In warrantee period, Diamond Foam replace foam mattress with foam mattress when it is damaged. Service Services of Diamond Foam are given below. Going beyond traditional service, to provide state of the art customer care experience, and want to earn customers loyalty by delivering services that anticipate their needs. Diamond Foam is constantly looking for ways to improve their service by listening to customers, monitoring performance and adopting the best practice. Guarantee: Guarantee that is given to customers are given below. Customer relaxation is intensified by the fact that every product is sold with reliable guarantee and superior class after-sales services. Diamond Foam take pride to be the finest mattresses company, who also adheres to its philosophy to provide superior after-sale service by giving the reliable guarantee that looks after your comfort year after year. They repair or replace your mattress, this guarantee continues from the original date of purchase. Diamond Foam also gives guarantee on stitches pulled out of the handle where sewn to the mattress. Customers guarantee is valid for original purchaser only and it protects you from the day you purchase your mattress or complete sleep system, and continues according to the Guarantee Period specified. Discounts All brands of Dolce Vita (Pocket Spring), Duet and Dolce Vita (Bonnell Spring), except Supreme Jacquard Fabric and Supreme, are discounted 23% for dealers and distributors. Supreme Jacquard Fabric and Supreme are discounted by 15%. Warranties Diamond Foam gives warranties to their customers from 10 years to 12 years. Payment Periods Diamond Foam gives a payment period to their customers up to 3 months. Credit Items Diamond Foam sells their item normally on cash basis but sometimes gives on credit to particular customers. Place Coverage Diamond Foam has coverage to Pakistan, Dubai, Afghanistan and Egypt. Locations Diamond Foam has different distribution center in and outside Pakistan, which provide foam to end-users. Inventory Diamond Foam never faces a problem of stock out because one day plant work in a day generate inventory for 2 weeks. Transport Diamond Foam has 150 trucks, which provide foam to dealers and distributors. Promotion Advertising Diamond Foam spends 10% of sales annually on advertisement and uses all means for communication (e.g. billboards, TV, radio, etc) for advertise their foam. Sales Promotion Diamond Foam gives different rates of discount to distributors on different brands. Operational Strategies of Diamond Foam Diamond Foam provides standardized foam in large quantity (mass production), continuously improves their operations and processes. Sometimes they do mass customization (in terms of size and smoothness, which is described by customers). Diamond Foam has no computer-integrated design for design of foam. Diamond Foam has skilled labor (job shop) and all plants are automated (dedicated transfer lines) and parts are not group together before the operation because one man can operate plant. Operations department is responsible for making highly economical, efficient and customer oriented operations from receipt of products to safe storage and onward dispatches to customers (dealers) timely and efficiently. How Diamond Foam make foam First of all they gather raw materials (PPG, TDI and catalysts). Three of them add in one tube and after this heat is given to their mixture and after this solution is spread by air and foam will be generated. Core Functions Following are core functions of Diamond Foams operations department: Product Receipts Handling Storage Dispatches Hospitality Operation Department Purchasing Strategies of Diamond Foam Diamond Foam purchases raw materials from many suppliers (multiple sourcing) of Korea, Taiwan and China. The basic raw material used in the process is Polypropylene Glycol (PPG), Toluene Di Isocynate (TDI) and many catalysts. Price of raw materials (PPG and TDI) is based on price of crude oil ($100/barrel). TDI prices have increased up to 35% since last 10 months. The primary function of the Diamond Foams purchasing department is to purchase the supplies, materials, equipment and services required to insure that maximum value is obtained for each rupees spent. Specific responsibilities, duties and functions of Diamond Foams purchasing department are as under: Policies and Procedures Develop purchasing objectives, policies, programs and procedures for the purchase and contracting for all materials, supplies, equipment and services. Specifications Prepare and assemble specifications and technical requirements. Consolidation Bulk Purchasing Explore the possibilities of buying in bulk to take full advantage of quantity discounts. According to the situation, Diamond Foam can purchase twice the raw material than demanded due to fluctuations in the prices of petroleum products. Standardization Work with other departments to establish standardization of materials, supplies and equipment where practicable within a competitive environment. Compliance with laws Insure that all purchases are made in compliance with applicable statutes, rules, regulations and policies. Unlawful for employees Unlawful for employees to purchase any materials, supplies, equipment, or make any contract with anyone without the consent/permission of purchasing department. PAK ELECTRON LTD PEL was established in 1956. with the technical collaboration of M/S AEG, West Germany. It is the oldest composite electrical equipment-manufacturing unit of Pakistan with the object of initially producing transformers, switchgears and electric motors. In 1962 after conclusion of joint venture agreement with AEG, total shareholding was purchased than by sponsors M/S Malik Brothers Limited. COMPETITIVE PRIORITIES: COST: Low cost QUALITY: Consistent quality with high class appliance performance. FLEXIBILITY: A lot of volume, equipment and workforce flexibility is present. OPERATIONAL/ FUNCTIONAL TESTING Here a refrigerator is operationally/ functionally tested. It is operated for a whole day. QUALITY CONTROL CHECKING Here the quality assurance is checked. The refrigerator is checked technically and physically by quality control. PACKING SECTION:- Now the refrigerator is ready for packing after quality control checking. So the refrigerators are packed according to their models and colors, and delivered to the Storeroom. INVENTORY MANAGEMENT: Pel is in a seasonal business since the demand season for their product is from April to September. PEL management estimates the demand very carefully and tries to avoid the pilling of the inventory. Production of PEL jump in Feb. to April and they need more Inventories in this season. To keep the overhead charges low PEL has a small no of permanent workers which -work through out the year. However to meet the demand of the peak season the management hire the workers at the temporary basis just before the start of the season. REORDER POINT: Optimal replenish inventory system is used by PEL. In more technical terms the minimum level serves as reorder point. For managing the Inventory of different types, The Company divides the inventory into two broad categories. Raw material Inventory Finished goods Inventory CAPACITY MEASURE In every department PEL has got several machines which are used in the production of various appliances and electrical equipment whose capacity is measured in term of the output measures. BOTTLE NECK In the whole production process there are certain stages which are more time consuming than the others. So this limits the out put rate to a minimum level to that which was expected. In the process of the refrigerator manufacturing the bottleneck is created at the thermo foaming machine. In the process; from base making to the packing at the stage of the foaming this bottleneck is created. CAPACITY STRATEGIES CAPACITY CUSHION On the average each department has the capacity cushion which varies from 5% to 15% ECONOMIES OF SCALE PEL is trying to reduce its cost through enjoying the economies of scales in his processes. Because of the purchasing in the bulk and using the activities as the measure of the overhead charges PEL has been successful in reducing The cost of materials The cost struck in the processes The cost in the overhead. b) Warburtons managing the supply chain to meet customer needs: Warburtons is a family firm founded in 1870s. It is the 2nd largest grocery brand in UK. Its main focus is on quality not quantity. It holds a market share of 25% of wrapped bread which makes it a market leader. It produces about two million of bakery products daily due to which there is an everyday fresh supply of baked products in the market. Warburtons have divided their economy into three sectors; primary, secondary and tertiary. The primary sector involves, the growing and extraction of raw materials, like grains. Warburtons work with the farmers of UK and Canada to get a very good quality of grain/wheat. Secondary sector deals with converting the collecting raw material, that is, wheat into flour and then finally flour into bread. From fifty years, Warburtons are working with millers which convert their wheat into quality flour. Then this flour is used to bake quality breads. Many modern techniques are used to perfectly bake bread and ensure quality. Tertiary sectors bridges other firms and clients with Warburtons. Tertiary sector is largest in UK as compared with primary and secondary. Warburtons have more than 900 delivery vehicles, which ensure a fresh supply of bread in market every day. It uses software to ensure efficiency of this fleet.(thetime100:Warburtons) Total Quality Management: Any company in the world can get 100% customer satisfaction and the default can be minimized to zero by using total quality management. Nissan:(thetime100:Nissan) Introduction Nissan Motor Manufacturing UK is the UKs largest car manufacturing plant. It is also the most productive plant in Europe. This success is due to careful planning and design. Total Quality Management (TQM) TQM is a key feature of Nissans way of working. It means that everyones focus is on quality at all times. It is a way of operating that requires people to take on an improvement culture where everyone is looking for ways to improve. Just in time This means that production happens just as it is needed. Cars are produced as customers need them; components arrive as assembly lines need them, and so on. In this way, production is more efficient and there is no cash tied up in stocks either of raw materials or finished goods. Every vehicle is electronically monitored at all stages of production so that its progress can be checked. Training In such a high technology environment it is important that people are trained. NMUKs training department concentrates on both technical and people development, providing opportunities for all employees. Kaizen Kaizen means continuous improvement. It means that Nissan believes that even the smallest change can make a difference. Improvements are usually suggested by small teams, who meet to share ideas for improvements. Unison:(thetime100:Unison) Every human has a right to be healthy and work in an environment where he/she is safe. Trade unions, like UNISON provides workers with their rights, health and safety. UNISON (the public service trade union) was formed in 1993, and nowadays it is UKs largest trade union. Its main focus is on providing workers with their rights, health and safety. It is a merger of three public sector unions in which two-third workforce consists of women. It has been observed that in presence of UNISONs safety representatives, ratio of accidents and death is decreased by half. UNISON plays an important role in workplace, like providing higher benefits (pays, compensations etc.) to the workers with extra holidays. It cares for the cleaning staff (as they are dealing with higher rate of accidents), looks after the catering (by improving food levels in schools and hospitals etc.) UNISONs legislation consists of two types of laws/clause; one is the HASAWA act 1974 (which bounds the employer to care and calculate risk for employees safety) and other law/clause binds the employee to look after itself and workers around him/her for their safety. UNISONs viewpoint is to provide long lasting health and safety for the workers. It focuses on women health and safety, reducing violence, bullying, passive smoking and minimizing the stress of the workers. Capacity Planning: Nissan:(thetime100:Nissan) Production Car assembly is a complex operation with many components requiring skilled assembly. Thats a crude indication of what is involved. Management are particularly keen to monitor total machine-hours and total labour-hours that each vehicle requires. So far, Nissan has invested over  £2.1 billion in the Sunderland site, taking its production capacity to 500,000 vehicles per year. Production methods must be able to produce what customers want, in the quantities customers require, at a price consumers are willing to pay, and at a cost that yields a profit to the business. That means that being efficient is vital to success. In some industries it is possible to carry out individual job production to meet a particular customers request e.g. a wedding dress, a birthday cake, a fitted kitchen. However, very nearly all of the worlds car manufacturers mass produce standard models, with individual consumer choice being accommodated by offering various colours, interior designs, and optional extras within a limited flexible production process. People can still personalise their cars further e.g. by choosing a particular car registration or accessories. In pursuit of high output at low average cost, car manufacturing typically uses a continuous flow production method, where sub-assemblies are brought together in a final assembly area. This is the most cost effective and efficient method of production and the speed of the final assembly line can be adjusted to match consumer demand. If demand picks up, the production line can be accelerated, within predefined limits. At NMUK, the production flow draws on three main production shops, as well as support areas. The three main shops are: body assembly painting final assembly. Supporting manufacturing areas are: press shop produces panels for the vehicles plastics shop makes bumpers (fenders) on site castings shop makes engine parts e.g. cylinder heads engine shop assembles engines, installs oil, coolant fuel axle plant produces axles that are joined to engines in final assembly. Widely different processes generate different jobs across three main broad areas. The machinery is scheduled to work at a given level although when demand requires it; there is flexibility in regard to both the machinery and the workforce of 4,300. At the moment, with a two-shift pattern, NMUK has a total production capacity of around 360,000 units/year a third shift can be introduced which would take production up to 500,000 units/year if and when required. Performance Measurement:(thetime100:cocacola) In any business activity it is important to be able to measure the success of strategies and operational activities. Measuring performance is the best way of assessing how effective strategies and initiatives have been, with a view to making appropriate adjustments. Organisations need to measure and report performance against stated aims contained in a business plan, eg daily output, employee turnover. The business will tend to measure and evaluate only those aspects of its business over which it has control. Ideally these measurements should also be benchmarked so that everyone can see how performance compares with others. Coca-Cola uses detailed sets of performance indicators for many areas of its activities, including its work to promote social responsibility. Community performance indicators include: Impact evaluations of community programmes. These include indicators of educational attainment as well as of environmental enhancement and conservation. Perception measures of the Company as a good neighbour. Inventory Management:( inventorymanagement.com) Inventory management is primarily about specifying the size and placement of stocked goods. Inventory management is required at different locations within a facility or within multiple locations of a supply network to protect the regular and planned course of production against the random disturbance of running out of materials or goods. The scope of inventory management also concerns the fine lines between replenishment lead time, carrying costs of inventory, asset management, inventory forecasting, inventory valuation, inventory visibility, future inventory price forecasting, physical inventory, available physical space for inventory, quality management, replenishment, returns and defective goods and demand forecasting. c) Pel does not have proper inventory planning by the management due to which heavy amount of the money is being put by the company in the inventory.PEL has the strength also that it has a good repute for the company as being the quality conscious company. It has own experts for the purpose of the control of the quality of products. Due to the good sight selection for the purpose of the power division the company has more access to the whole of the markets of the country. The company also has well established system of the distribution of the company although it is not the integrated one but it is working smoothly. The company should also make some of the methods for the purpose of the keeping the inventory at the optimal level. Proper planning of the material can decrease the amount of the investment in the inventories by the company. The management of this company does not use the sophisticated technique while making or performing the function of the demand forecasting by the company. They rely more on the judgmental methods for the purpose of the projection by the company about their sales. In Diamond Foam the training is given to workers for developing their skills for future. The promotion based on consistent with job. Training is given on following basis. Identify the gap in performance of the employees Compile detail of employee require training Identify the areas of training Identify the skills of trainees. Train the employee Management assesses the training programs success or failure. Benefits for employees Benefits for employees provided by Diamond Foam are as under. Medical allowances given by the company to the candidate Lunch and dinner facility for employees Apron, gloves and other requirements related to production of foam mattress will be provided by the company Uniforms provided by the company to helpers/guard Health and Safety policies Health and safety policies are described by Diamond Foam are given below. Production area should be clean First aid should be provided in case of any emergency Proper ventilation system/ exhaust fans to maintain the temperature In case of any fire there should be fire extinguisher and an exit door in factory and different offices Electric wires should be placed as no wires come under feet. Wire should be correctly placed Conclusion: I have researched both companies and I have gained much knowledge about different aspects,operations,frameworks in both organization Diamond Foam and PEL.Both are using different types of inventory management, Total Quality managemeny,supply chain design, performance measures,capacity planning. Buddhism: What Is Nirvana? Buddhism: What Is Nirvana? Buddhism represents one of the greatest religions in the world. Its roots are traced back in India, and today it forms the major religion of countries such as Bhutan, Sri Lanka, Thailand, Vietnam, Myanmar and Cambodia. Buddhists have also been found to occupy some areas in Europe including Asia, Australia and America. The major distinguishing feature of Buddhism is that, Buddhists never believe in God as with the other religions. Buddha is the figure from which they obtain and follow their religious teachings. Buddha is not recognized as a name. It stands for a title which carries the meaning of the enlightened one. All Buddhists have one main goal, to become enlightened just like Buddha and live free from all manner of desire. Buddhism came from the transformative experience of nirvana followed by his compassionate feeling of helping others realize nirvana by themselves (Ganeri, p. 3; Trainor, p. 66). The teachings of Buddhism come from the experiences Buddha has while searching the truth about suffering and how it can be ended. Buddha had several lessons. The first lesson was known as the Four Noble truths. These teachings explained that the experiences of suffering is everyone`s in life. This suffering is as a result of people not being contended with what they have. According to the Second Noble truth, suffering is caused by desire. A term trishna is usually used and implies that all human beings yearn for a number of things. These include; food, power, sex and possessions. Buddha explains that all these are world troubles and are rooted deeply in desire. Desire is known to wrap the human mind distorting our understanding and leading us to desire-driven ways. Such ways tend to ensure human continued suffering and inevitable samara. Samara is likened to a flooding river in the early texts of Buddha. This river sweeps away humanity to misery, death and rebirth. This flooding is a s a result of submitting to desire. Buddha`s teachings are likened to a raft that can be used to take refuge, overcoming the water currents and reaching the other end. This is the offshore end which is safer and is likened to nirvana. It is argued in pali texts that desire is integral in the world and because of this its power managed to shape life on earth (Trainor, p. 66). The Third Noble Truth highlights a terse reference to the Buddhists central focus on the spiritual causation. The cyclical cause pattern and the effect through which desire leads to intense suffering can be reversed. This will eventually be controlled leading to the possibilities of enlightenment and nirvana. First humans were non-material beings and enjoyed blissful and long lives. One of them happened to taste the sweetest thing on earth, and the same thing today is being consumed by crave and desire. The other humans tasted the sweet thing and the radiance disappeared. Peoples` bodies became solid as plants and other edible materials appeared. Desire became so powerful such that creatures divided themselves into gender, initiated sex along with theft, lying, and harmful actions. All these characterize the world as we know it today. Buddhism gives careful analysis in the early texts which explained that the existence of desire will prevent one from reaching nirvana (Trainor, p. 66). Philosophers in Buddhism divide desire into three kinds; for sensual pleasure, for rebirth and future rebirth. Early Buddhists found difficulties following the idea of ending desire. For Buddhists, the body is to be respected and should maintain life. It should be cared for but not loved. Desire must also be eliminated without mutilating the body. Focus on desire makes plain Buddhists` emphasis on renunciation and detachment. Buddhists everyday life involves renunciation of the everyday world of desire in favor of the monastic community. Sangha settled for a refuge just for this (Harvey, p. 69). This would offer individuals a chance to lead a simple life and thus lose their desires. At the same time, the name of Buddha would be administered as good medicine of his Dharma to sick humanity. Advanced stages in refuge lead to the desire to learn more of Buddha`s teachings. The desire to be enlightened was to be renounced so as to reach nirvana, the ultimate goal of all Buddhists (Trainor , p. 66). There is also another way of bringing the aspects of desire to an end. This is through following the lessons of the Noble Eightfold path. Buddha, from his experiences had realized that there is no happiness in great hardship or great luxury. Thus, he taught the Noble Eightfold path that is divided into eight parts (Ganeri, p. 6). Right understanding is the first part and involves gaining as understanding of Buddha`s teachings. The second part is that of right intention. This part says that people should have compassion about others and always think about them in a very kind and generous way. Rights speech is the third part and teaches people not to tell lies, speak unkindly or swear. The fourth part is right action. People are taught not to steal, kill or perform actions that might upset or harm other people. The fifth part is right livelihood and teaches people to earn their living in ways that do not cause harm to others. Right effort represents the sixth part and teaches people to make the effort of being compassionate and kind. The seventh part is that of right mindfulness, which involves being aware of your own thoughts and actions. Lastly, there is right concentration where people are taught to train their minds to be clear and calm always (Ganeri, p. 6). Life`s purpose for most people, for example, in Thailand, is to get enough merit through acting and thinking in a better way. It is also understood that it takes several lives to reach the goal of nirvana. Buddhism as discussed already, arose from the transformation of Buddha`s experience of nirvana and his compassion to help other people realize nirvana by themselves. Buddhists` wise statements compare nirvana with fire extinction. Ancients Indians understand that extinguishing a flame releases the flame so that it returns to an agitated, diffuse and eternal state. Nirvana bears these associations, although it is most often believed to be ahead of all known states of existence (Trainor, p. 69). Men and women realize nirvana through cultivation of wisdom (prajna). Prajna is the active capacity for discernment of the spiritual world, realizing the true nature of reality, which is described as something marked by suffering, impermanence, non-self and the three characteristics of existence. Complete development of prajna is vital to enlightenment. This is a view that has been shared by all Buddhists schools. Enlightenment, as a term, expresses how the fullness of prajna eliminates all aspects of ignorance and at the same time enabling the mind the see clearly, what reality is all about (Trainor, p. 70). Enlightened individuals at their death enter parinirvana which means complete nirvana. This is an after death state and is beyond description as many texts put it. Nirvana has been discussed covering both its positive and negative sides; a realm where there exists no sun or moon, going or coming; an impersonal state transcending individuality. Basing on positive terms, nirvana is at times described as eternal, pure, tranquil and deathless. Philosophers in Buddhism are known to recognize nirvana as the only reality that is permanent in the cosmos. Nirvana is famously considered as indescribable. It is not as depicted erroneously by the early Western interpreters as annihilation meaning an extreme position rejected by the Buddha. An influential definition of nirvana used by the Mahayana tradition presents the famous dictum of the philosopher Nagarjuna. Practitioners in many of the existing traditions have endeavored with beauty and eloquence in expression of their experience and enligh tenment (Trainor, p. 68). According to Buddha`s Noble eightfold path, the fourth noble truth offers the formula for getting rid of desire. The eight ideals described in the concept provide a cure for the continued cycle of rebirth, suffering and death. These eight ideals are divided traditionally into three categories, which all mark the progressive path to nirvana. The three categories include; morality under right speech, right action and right livelihood; meditation under right effort, right mindfulness and right concentration; and lastly, the cultivation of prajna under right view and right thought. Buddha`s definition of the Eightfold path rejected two ideas that are known to be central to the religions of the other world. The first idea is that there is no relationship or belief in the transcendent creator God. This God is the one who is known to sustain the world and also people depend on him for salvation and security. The second idea is that of believing in an immortal soul. This idea is rejected as false consolation that is similarly unsupported by critical analysis. Soul, just like God, is described as a projection of the human mind that is desire-driven in the search for immortality and security (Trainor, p. 68). Eightfold Path is emphasized by the Buddha as a practical guide that is goal-directed. He told his disciples to avoid engaging in mere intellectualism or idle speculations. There is one famous parable of, The Poison Arrow which Buddha uses to describe a problem facing a man who has been hit by a poison-tipped arrow. The Buddha suggests about three questions which the man should possibly ask. The first question is if the man should inquire about the person who shot arrow and the second one about the wood type the arrow is made of. The third question is whether the shot was aimed low or higher. After analyzing a series of other similar scenarios, Buddha explains that only if the man practically addresses the mortal danger that is before him, through getting rid of the poison that would kill him, can he survive. Buddha cautioned his disciples about wasting their time on pointless philosophical inquiries; they will end up squandering their spiritual opportunities (Trainor, p. 71). The path to nirvana has several classing stages. The first stage is that of steam-enterers who realize the illusion of the self and no longer doubt Buddha`s path. They thus expect more than seven rebirths before attaining nirvana. At an advanced stage, the devotee becomes a once returner. He or she has a highly developed prajna, and this means that the person will experience further human life once. Mahayana and Theravada Buddhism both consider Buddha as the highest form of being. Theravada traditions consider both the Buddha and arbat (the enlightened one) to have fully developed prajna (Trainor, p. 88). They also share the same realization of nirvana and pass into the parinirvana state (cessation of birth) (Harvey, p. 223). Buddha taught his followers to be teachers and also to realize that they are different persons, each of whom bearing different status determined by their karma. Depending on whether they are ordinary people, learners or adopts, each of them has to be instructed in a different way and led as required by Buddha`s path. Tradition puts emphasis on the opportunity of human birth that it should not be wasted regardless of the individual`s level. Life should thus not be wasted and instead, should be lived with a purpose. Buddhists have a hope of attaining nirvana in the current life they lead and if not, in their future rebirth (Trainor, p. 71). Regarding the Four Noble truths, Buddha explains that if his vision of true knowledge failed to be fully and clearly understood, he stands not to have reached perfect enlightenment. To experience Nirvana, Buddhists should progress towards being more enlightened and gain a better understanding of the Four Noble Truth. This was to happen through meditation and critical reflection of what Buddhism is all about. Knowledge on the elements of the path, however, much sophisticated it appeared, was not sufficient. Following the path and polishing one`s understanding of each of the known elements will lead one to nirvana (Trainor, p. 71). The Noble Eightfold Truth path presents the most vital summary of the Buddhist`s practice. It is known to outline the necessary and progressive ways of realizing nirvana. The path is understood as the means of cultivating morality (shila) insight (prajna) and meditation (Samadhi) as has been stated. It stresses that progress in morality forms the foundation for the successful meditation. Successful meditation, on the other hand, serves the best platform for the development and perfection of wisdom or insight (Trainor, p. 72). The stages of the Eightfold Path towards Nirvana underscore the practical emphasis of Buddhism as whether, in the goal of raising moral standards, good conduct, the society`s material welfare or eliminating desire-driven behavior, cognition restructuring and in the end realizing enlightenment. Moral practices or shila which fall under right speech, right action and right livelihood represent the starting point Buddhist`s path. A person cannot progress towards nirvana while lacking ethical integrity (Trainor, p. 72). Regarding karma, a person cannot bear the balance of karma that warrants reaching the advanced stages of the path to nirvana while behaving in an immoral way. Morality of Buddhists, when stated positively, dictates the wisdom of cultivating compassion, discernment and detachment. The morality of Buddhists hinges on three areas of human behaviors. These include; speech, actions and livelihood. Right action as per a negative description means not to steal, kill or doing harm to others. These aspects of human behavior lead to negative karmic consequences poisoning the mind and thus predisposing a person to future immorality (Trainor, p. 72). Meditation according to the Eightfold path refers to the right effort, right concentration and right mindfulness. The term meditation encompasses various techniques and traditions that work hand in hand with the mind. It is necessary for the development of the mind in terms of clarity of the mind, freedom from states of negativity, insights of conditioned reality that finally lead to nirvana. Meditation has its stem rooted in the experiences Buddha went through. Buddha`s meditation was directed by the itinerant teachers, the holy men he stayed with while he was in the forest. A practitioner of meditation following Buddha`s example may require a number of years of effort to master. He or she should also be guided by a mentor who is experienced so as to reach the advanced stages of meditation (Trainor, p. 72). Meditation develops on mindfulness together with the two elements of concentration and insight. Right concentration according to the Eightfold Path, is also known as trance meditation (Samadhi), and it involves intense focus on one object of meditation. This leads one to a state of one-pointedness through which the duality of other and self id dissolved. Standing in the conditioned or the unconditioned is a notion in nirvana taken up by the Mahayana Buddhism. It is referred to as apratisthita-nirvana or the non-abiding nirvana. It is usually seen as different from the elements of nirvana discussed in the pali texts. This nirvana as discussed by gadjin Nagao is the nirvana attained by the Bodhisattvas. The basic idea here is that Bodhisattvas attain nirvana because of wisdom and with through compassion, and also a Buddhist has no intention of reaching nirvana after death (Harvey, p. 221). Right view and right action are traditionally known as wisdom in Buddhism. They too culminate the means to nirvana. Right view is described as the thorough understanding of the Four Noble Truths while right thought is seen as a detachment from cruelty and hatred. These two aspects of human behavior are known to lead to enlightenment. Buddha`s teachings provide unique teachings of achieving this. The success of a person that is moving from morality to meditation is measured by the development of prajna (Trainor, p. 74). Buddhism as a religion provides opportunities for other comparative studies with a diversified range of studies. Its emphasis on Middle way provides different guidelines for ethics and at the same time has allowed Buddhism as a religion to coexist with other differing beliefs, institutions and countries where it is practiced and customs. Its spirituals and moral teachings go parallel with other religions. The tenets of Christianity, as has been found by many scholars around the world have represented the subjects of close studies (Weeraperuma, p. 77). Reactive Change Management: Overview and Case Study Reactive Change Management: Overview and Case Study Introduction Life and changes were born together and they will live together, till the last sunset. The concept of changes was born with the organizations, however its evolution, development and connotations have frequently changed and its horizontal, as well as, vertical expansions and applications are extending day be day, with a fast speed. Manifold and multidimensional revolutions from era has enhance the speed of changes and given it many new shapes. It is very interesting phenomenon that inventions, discoveries, concepts, hypothesis and terminologies etc are coined or designed for one specific field, but then they outgrow and enter into many other fields and areas, carrying different meaning, perceptions and interpretations. In the present era of globalization and information technology, the organizations have to face various changes on a very rapid pace. Thus, demanding an increased and active participation of management towards identifying and reacting to the changes. The different ways t o manage changes in organizations are being practice at various levels. Effective Change Management The process of effective change management enables the organizations to successfully implement changes in the strategies and plans in order to enhance their effectiveness. The strategies can be implemented to deal various changes like changes in consumer behavior, technological developments etc. This concept appears to be helpful in responding to a change in the lifecycle of goods or services produced by the company and changes in the financial stability of the company. Organizations may consider the effective change management strategies from a proactive or reactive situation. Proactive situation demands manager to vigorously assess the current economic market and business atmospheric circumstances to highlight the changes occur in the near long-term future. By assessing these information, the managers adopt to develop business strategies to improve or enhance business operation. The Concept of Reactive Change Management In order to cater the major shifts or changes occurs in the corporate world and economic market the organizations consider various strategies. Although, the approach of reactive change management normally appears to be imperceptible but the implementation of effective strategies can not only reduces its negative impacts but enable the companies to increase their market share. Factors to be Considered when Managing a Change The change agent Determining what should be changed The kind of change to make Individuals affected by the modifications Evaluation of the modification The Change Agent The identification and analysis of change agent comes out to be the most important factor while managing a reactive change in the corporate world. The change agent may requires some broad nature decisions like altering the culture of whole organization, or some narrow ones like designing and implementing a new safety program or a new quality program. Determining what should be changed Secondly the finalization of the factors which are required to be reviewed for managing changes in an organization is highly important. In common, managers should make only those changes that will increase organizational effectiveness. The organizational effectiveness primarily depends upon activities revolving around the three factors. a. People b. Structure c. Technology People factors are attitudes, leadership skills, communication skills and all other characteristics of the human resources within the organization. Structural factors are organizational controls, such as policies and procedures. And technological factors are any types of equipment or processes that assist organization members in the performance of their jobs. For the management of organization, while managing changes the theme Appropriate people must be matched with appropriate technology and appropriate structure proves to be necessary. The Kind of Changes to Make When the management has to review their current strategies for managing changes the factor of selecting appropriate areas is critical. For example in order to manage technological change the level of current technologies requires to be modified. Individuals Affected by the Change A fourth major factor to be considered by the organization while managing changes is the identification of its influences on the individuals both inside and outside of the organization. A good assessment of what to change and how to make the change will be wasted if organization members do not support the change. Evaluation of the Modifications In connection with the other factors the evaluation of the modifications being made for managing changes is very necessary. It will enable the management to evaluate the effectiveness of the modifications made to manage change. Resistance to Change Resistance to change is as common as the need of change. After managers decide to make some organizational changes, they typically meet with employee resistance aimed at preventing that change from occurring. Behind this resistance by organization members lies the fear of some personal loss, such as a reduction in personal prestige, a disturbance of established social and working relationships, and personal failure because of inability to carry out new job requirements. Reducing Resistance to Change To ensure the success of needed modifications, management should be able to reduce the effects of the resistance that typically accompanies proposed change. Resistance can usually be lowered by following these guidelines: 1. Avoid Surprises: People need time to evaluate a proposed change before management implements it. Unless they are given time to evaluate and absorb how the change will affect them. Whenever, possible individuals who will be affected by a change should be informed of the kind of change being considered and the probability that it will be adopted. 2. Promote Real Understanding: When fear of personal loss related to a proposed change is reduce, opposition to change is also reduced. Most managers find that ensuring that organization members thoroughly understand a proposed change is a major step in reducing this fear. 3. Set the Stage for Change: Perhaps the most powerful tool for reducing resistance to change is managements positive attitude toward the change. This attitude should be displayed openly by top and middle management as well as by lower management. In essence, management should convey that change is one of the basic prerequisites for a successful organization. Management should also strive to be seen as encouraging change to increase organizational effectiveness, rather than for sake of trying something new. Case Study of Strategic change at Samsung Group Case study is a research strategy which involves investigation of a particular contemporary phenomenon in the real life situation using multiple sources of evidence. More elaborate explanation on the nature of the case study as a research strategy was given by Frenkel, Hommel, Dufey Markus, (2005). in whose view case study represents a specific way of collecting, organizing, and analyzing data. Grounded theory represents a strategy which posits that the data is collected through observations and compared to various theoretical frameworks in order to discover which of the data is the most appropriate. This leads the researcher into making predictions about the studied phenomena prior to putting the findings into test. However, the aim of grounded theory is to make studied data records well-developed and understood and to verify relationships between the findings and the case study in question (Frenkel, Hommel, Dufey Markus, 2005). Samsung Group, a company based in the Republic of Korea that produces electronic products like televisions and radios, was able to compete favorable in the world market on the basis of low product cost resulting primarily from cheap labor and a cheap Korean currency. But when both the competitive advantages vanished the company had to adopt some different strategies. The management of Samsung Group evaluated the circumstances and adopted a change in their strategy. They decided to utilize the factor of innovation by exploring new ideas and products instead of depending on low product cost. This change management of the Samsung Group, enabled them to grab big dividends. The top management of Samsung also enabled to guide their employees towards the new strategies of bringing innovative products. Advantage of Reactive Change Management The effective utilization of reactive change management enables the management of organizations to increase their market share and to bring success for their organization. Some of the main advantages are discussed below: -. In-depth Assessment of Changes The reactive change management provides some additional time to access the impacts of changes being faced by the corporate world. It is obvious that the results of changes at any level can be determined after its implementation and a reasonable time span. Therefore, by adopting reactive change management the organization gets the opportunity to analyze the impact of changes and then finalizing the plans and strategies to cater those changes. Evaluation of Competitors Strategies and their Outcome Reactive change management also enables the management to evaluate the changes adopted by their competitors to mange the change. Moreover, the outcome of those strategies could also be judged and considered while finalizing the change management strategies. Consultation for Change Management Strategies Reactive change management lets the management to embrace consultations within the organizational setup to evaluate the changes being encountered. Moreover, various suggestions regarding the strategies and policies can be discussed and their implications can be evaluated. This process will enable them to enhance the participating of various organizational members and results in enhancing the effectiveness of strategies and policies. Enhances the Stability of Organization Stability of organization is as important as the need of growth. If an organization adopts change management strategies on frequent basis it will questions the factor of its stability. Reactive change management enables organizations to evaluate the factor of stability before adopting any change in their strategies. Conclusion Most of the managers agree that if an organization is to thrive, it must change in response to significant developments in the corporate environment, such as changing customer needs, technological breakthroughs, and new government regulations. The study of organizational changes is extremely important because all managers at all organizational levels are faced throughout their careers with the task of changing their organization. Managers who determine appropriate changes to make in their organizations and them implement such changes successfully enable their organizations to be more flexible and innovative. Change is such a fundamental part of organizational existence and growth. In additional to organizational change, degree of stability is a prerequisite for long-term organizational success. The organizational survival and growth are most probable when both stability and adaptation are high within the organization. The organization without enough stability to compliment changes is at a definite disadvantage. When stability is low the probability of organizational survival and success decline.